|
Employer Branding Initiatives of the US Army |
ICMR HOME | Case Studies Collection
» Human Resource and Organization Behavior Case Studies
Custom Search
Please note: |
||||||
Building a Great Employer Brand?Through this campaign, the US Amy aimed to generate awareness among the American youth about the different paths available to become an Army officer. The television commercial (TVC) showcased real Army officers narrating their stories to encourage the youth to take up the Army as a career...
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Workbooks,
Case Study Volumes.